Fields of Gold “She walks through the fields bathed in abundant light and serenity dreaming of a world devoted to love and equality”
Signature designs for Spring/Summer include minimal silhouettes complimenting cool flowing prints and sheer feminine weaves.
This dreamy capsule brings soft tones mixed with a subtle floral print and a pop of pink to inspire hope, thoughts of calm, equality and peace. Styles are designed to mix and match for a versatile, stress-free summer wardrobe.
The Client:
Why Mary is an Australian label established on the Gold Coast almost ten years ago by owner and designer Janette Laver and is known for its fusion of artistic fabric choice and casual, easy wear style.
The Inspiration:
Why Mary Designer Janette Laver expressed that in light of the global struggles we have all faced in the past year with a pandemic, including social issues like the black lives matter movement she wanted to create a collection that conveyed hope, happiness and unity.
The Brief:
On a tight schedule, the shoot was Initially intended to be shot on location in a golden grassy field until the Gold Coast had massive rains and turned golden fields green. As a result, The Fashion Collective Stylist and Creative Consultant Trudie Bristow worked quickly with Why Mary designer Janette style models and set entirely in-studio at Gold Coast Studio.
I have styled and consulted for Janette many times and we have a great working relationship. Janette’s Fields of Gold samples had been held up due to Covid19 shipping restrictions, but five days before shoot day I got a sneak peek at the collection at Janette’s private residence.
Being familiar with Janette’s design aesthetic I was thrilled to see the collection that hinted at muted seventies abstract floral patterns. It came across as very current and wearable collection for both a young and mature fashion-conscious market. It really felt to me like a collection with a touch of hope and happiness for a collection that was held up by many Covid19 roadblocks and setbacks.
The full Fields of Gold collection has now landed and can be viewed in-store at the Why Mary Designer Gallery - Robina Town Centre.
Stylist: Trudie Bristow (@trudie.bristow)
Photographer: Kate Rosenberg (@katerosenberger)
Models: Cynthia Taylu (@taylu_me) / Abbie Steen (@abbiesteen
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